Case study · Cosmetic tattoo & beauty
A Beauty Website Built on Trust, Expertise and Bookings.
The Home of Brows is a cosmetic tattoo and beauty studio in Minchinbury, Western Sydney, founded by artist and trainer Tayla. It offers brow, eyeliner and lip tattooing, brow and lash styling, spray tans and laser tattoo removal, plus training for other artists.
The goal was a polished website that reflects Tayla's natural-results approach, organises a wide treatment menu and makes booking or arranging a consultation simple, while giving artist training its own clear path.
- Client
- The Home of Brows
- Industry
- Cosmetic Tattoo & Beauty
- Location
- Western Sydney, AU
- Platform
- Squarespace
- Booking
- Timely
- Scope
- Full design & build
The brief
A Digital Home for Beauty, Expertise and Personal Care.
01Before
Specialist Services That Needed a Clear Online Experience.
Cosmetic tattooing is personal and long-lasting, so trust matters. Clients need to understand the treatments, see the work and feel comfortable before booking. The studio also serves beauty professionals looking for training: two audiences with different needs.
02The goal
Show the Expertise and Make Every Next Step Clear.
Communicate Tayla's experience and philosophy, organise the full treatment menu, make booking straightforward and give artist training its own space without confusing clients.
03What I built
A Complete Website for a Multi-Service Beauty Brand.
Designed and built a Squarespace website introducing the founder, a full service menu with descriptions and pricing, a training page, FAQs, policies and aftercare information, and booking and enquiry links throughout.
Challenges and results
Turning a Wide Treatment Menu Into a Clear Customer Journey.
With several treatment categories, different appointment types and a separate education offer, the site needed a structure that is easy to explore and keeps visitors moving toward a booking.
Challenges6
Organising a Diverse Treatment Menu.
Brows, eyeliner and lips, plus styling, lashes, spray tans and laser removal: a lot to present without overwhelming visitors.
Building Client Confidence.
Cosmetic tattooing changes a person's appearance for years. Clients need to trust the artist first.
Explaining Each Treatment.
Techniques, suitability, pricing and expected results differ between treatments.
A Clear Path to Booking.
Some visitors know what they want; others need advice or a consultation first.
Serving Clients and Artists.
Training for artists needed visibility without competing with the client experience.
Information Before Appointments.
Clients need preparation, policy and aftercare details to avoid surprises and repeat questions.
Results6
A Structured Service Menu.
Services are grouped into clear categories, each treatment with its own description and price.
A Founder-Led Brand.
The homepage introduces Tayla as founder, trainer and artist, with her philosophy of natural-looking results.
Detailed Treatment Information.
Visitors can compare options such as hairstroke, ombre and combination brows, and the eyeliner and lip treatments.
Several Clear Ways to Book.
"Book a Service" and "Book a Call" in the hero, plus Timely booking links and consultation options throughout.
Space for Education.
A dedicated "Train with Tayla" page and training enquiry form give artists their own route.
A Better-Informed Client.
FAQs, policies, terms, preparation, contraindications and aftercare are all one click away.
How I approached it
Designed Around the Client Journey and the Founder's Expertise.
The aim was a polished beauty brand that stays practical: easy to navigate, clear about treatments and quick to book.
Understanding the Brand
Focused on the studio's promise: natural-looking results delivered with experience and personal attention.
Organising the Services
Structured the treatments into logical categories so visitors find what they need fast.
Building Trust Through Content
Brought in the founder's story, treatment details, pricing, client reviews and practical resources.
Creating Conversion Paths
Connected every service to booking and consultation links, with separate routes for training and enquiries.
Branding
A Refined Beauty Experience With a Personal Touch.
Soft blush backgrounds, warm cocoa tones and elegant script give the brand a feminine, personal feel, while clear structure keeps it professional.
Typography
Headlines
Soleá
Accents
Style Script
Body text
Playfair Display
A distinctive display face for headings, a flowing script for personal touches like "hey, i'm tayla", and Playfair Display for readable, elegant body text.
Colours
Blush
#F4EEECCocoa
#623E3CEspresso
#2E2C29Blush keeps the site soft and welcoming. Cocoa and espresso add warmth and contrast for headings and buttons.
The website
Inside the site.
Screenshots of the live website. On a computer, hover over the homepage to scroll through it.
Tools
The Platforms Behind the Studio.
Squarespace
Website design, development and content management.
Timely
Online appointment and consultation booking, linked throughout.
Jotform
Client, training, model and gift card enquiry forms.
What's on the site
Every page leads to one place: a booked appointment.
- Home
- Services
- Train with Tayla
- FAQs
- Terms, Policies & Aftercare
- Contact
Result
I have had such a fantastic experience with Aman. He has done a lot for my business with building my website and making sure I understand things and keep in the loop with what’s going on. He goes above and beyond even after you have paid him. Which is rare. He really cares about the relationship he builds with his clients and for that, I’ll be a long term customer. I’d be lost without his help! Thank you Aman! You have made this process straight forward and simple 🤩
Tayla MadeFounder, The Home of Brows
Keep exploring
Building something similar?
Next case studyBaby Blue Sound CollectiveA media-rich Squarespace website for an international music collective of heart doctors and nurses, with music, artists and shows.IndustriesSalon & Spa Website DesignSalon and spa website design with treatment menus, clear prices and online booking on every page, linked to the booking system you use. From $1,200.ServicesSmall Business Website DesignSmall business website design from $1,200: a fast, professional site that explains what you do and brings in enquiries. Fixed quote, reply within 24 hours.Your project next
Want a website like this for your business?
Tell me about your business and the customers you want to reach. You'll get honest advice, a free website plan and a fixed quote within 24 hours.
Free consultation · No obligation · Reply within 24 hours
Free · No obligation
Get your free website plan
Within 24 hours you'll get the pages you need, the right platform, a timeline and a fixed price.
Reply within 24 hours · Your details are never shared