Case study · Skincare & aesthetics
Where Advanced Skincare Meets Personalized Care.
Art of Skin Spa is a personalized skincare studio in Boynton Beach, Florida, founded by esthetician Cornelia Chirila, who brings more than 25 years of experience. The spa offers customized facials, advanced skin treatments and restorative rituals built around each client's skin.
The goal was a sophisticated website that reflects the spa's luxury positioning, organises a wide range of treatments clearly, and makes the path from discovering a service to booking it as short as possible.
- Client
- Art of Skin Spa
- Industry
- Skincare & Aesthetics
- Location
- Boynton Beach, FL
- Platform
- Squarespace
- Booking
- Square Appointments
- Pages
- 20+
The brief
A Website as Personal as the Skincare Journey.
01Before
A Wide Range of Treatments Needed a Clearer Structure.
Art of Skin Spa offers facials, enhancements, waxing, peels, massage, lash and brow services, spray tanning and advanced modalities such as IPL and RF microneedling. With so many services for different skin concerns, the website needed a structure that made everything easy to find while keeping a consistent premium identity.
02The goal
Bring Luxury, Expertise and Personalization Together.
Create a sophisticated website that reflects the spa's personalized approach, makes treatment discovery easier, communicates the founder's expertise, builds confidence and puts appointment booking within easy reach on every page.
03What I built
A Complete Website for a Modern Skincare Studio.
Designed and built a Squarespace website with a treatment directory and individual treatment pages, an advanced modalities section, philosophy and founder profiles, a product shop, events and blog, and Square appointment booking linked throughout.
Challenges and results
Turning Skincare Expertise Into an Elevated Online Experience.
Art of Skin Spa offers much more than traditional facials. The challenge was to bring personalized skincare, advanced treatments, beauty services and restorative rituals together in one website that feels premium, stays easy to navigate and helps clients choose with confidence.
Challenges6
Organizing a Diverse Range of Treatments.
With treatments spanning facials, enhancements, waxing, peels, massage, lash and brows and advanced modalities, showing everything in one place could easily overwhelm visitors.
Balancing Clinical Expertise With Luxury.
The brand needed to show real clinical knowledge without feeling cold or intimidating. The site had to reflect both the technical side of modern aesthetics and the calm of a premium spa.
Communicating Personalized Skincare.
Every client has different concerns and goals. The website needed to show that Art of Skin Spa tailors each treatment rather than offering one-size-fits-all facials.
Building Trust Through Experience.
Clients researching advanced treatments want to know who will be treating them. The founder's background needed a meaningful place on the site.
Connecting Treatments With Booking.
Moving from reading about a treatment to booking it should take one click. Hunting for a booking link between pages and platforms creates friction.
Treatments and Products Under One Brand.
The spa also sells skincare products. The site had to include a shop without it feeling disconnected from the treatment experience.
Results6
A Structured Treatment Directory.
Organized services into a treatment directory with dedicated pages for each category, plus a separate Advanced Modalities section for IPL, Clear + Brilliant, RF Microneedling and The Perfect Derma Peel.
A Refined Identity That Balances Science and Self-Care.
Set a confident visual direction with bold Plus Jakarta Sans headings, warm charcoal and cream, gold highlights and calm treatment imagery.
A More Personal Way to Explore.
Added content on the spa's philosophy and approach, so visitors can explore by concern and understand how each ritual is tailored to them.
Experience at the Heart of the Brand.
Created founder and team profiles, including Cornelia Chirila's 25+ years of skincare experience, giving the brand a personal face.
One Click From Browsing to Booking.
Linked Square Appointments from the header, the announcement bar and treatment pages, so visitors can book the moment they are ready.
Treatments and Products Together.
Added a shop for the spa's own products and Epionce skincare alongside the treatments, with a cart in the header, so the whole brand lives in one place.
How I approached it
A Thoughtful Approach to Every Detail.
The process started with the spa's services, positioning and client journey before any design work. The aim was a website that feels refined while making a large range of treatments easy to understand and explore.
Brand & Business Understanding
Explored the treatment menu, the founder's background, the target clients and the spa's luxury positioning to set the creative direction.
Information Architecture
Organized the site around treatment categories, advanced modalities, the shop, founder profiles and supporting content, with clear dropdown menus.
Visual Design & Development
Built a refined visual system with confident typography, premium imagery and consistent page templates across every treatment category.
Booking & Refinement
Connected Square Appointments throughout and refined navigation, calls to action and responsive layouts for desktop, tablet and mobile.
Branding
Where Clinical Precision Meets Timeless Elegance.
The visual direction reflects the spa's philosophy: personalized skincare delivered with expertise and care. Warm charcoal and cream with gold accents create a luxurious but professional presentation that lets treatment imagery do the talking.
Typography
Headlines & body
Plus Jakarta Sans
One versatile typeface: bold capitals for confident, clinical headings and a lighter weight for calm, readable body text.
Colours
Charcoal
#303433Cream
#EDE9E3Gold
#D2BA7FCharcoal and cream give the site a calm, premium base. Gold, matched to the logo, highlights key words, buttons and the announcement bar.
Logo
The client's logo: a gold monogram that reads as both elegant and clinical.
The website
Inside the site.
Screenshots of the live website. On a computer, hover over the homepage to scroll through it.
Tools
The Technology Behind the Experience.
Squarespace
Website design, development, online shop and content management.
Square Appointments
Online appointment booking, linked throughout the site.
What's on the site
Every page leads to one place: a booked appointment.
- Home
- About
- Our Philosophy
- Founder & Team Bios
- Treatments
- Facials
- Facial Enhancements
- Waxing
- Peels & Resurfacing Rituals
- Ear Candling
- Lash & Brows
- Organic Spray Tanning
- Massage
- Elevated Paths
- Advanced Modalities
- IPL
- Clear + Brilliant
- RF Microneedling
- The Perfect Derma Peel
- Shop
- Events
- Blog
- Contact
Result
Aman Web Design had done an amazing job for my website. Professional, timely, and easy to communicate with. They are a team of consumate professionals always there to support you and your business' marketing needs. I recommend them wholeheartedly, and I will continue to use their services in the future.
Cornelia ChirilaFounder, Art of Skin Spa
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