Case study · Senior care guidance
Compassionate Guidance. Confident Senior Care Decisions.
Plested Senior Solutions helps families find the right senior living and care for a loved one. With personal guidance, local knowledge and a network of trusted professionals, it supports families through decisions about independent living, assisted living, memory care and residential care.
The goal was a professional website that shows the company's compassionate approach, builds credibility and makes it easier for families to understand their options and ask for help.
- Client
- Plested Senior Solutions
- Industry
- Senior Care Placement
- Location
- Houston, Texas
- Platform
- Squarespace
- Audience
- Families & caregivers
- Scope
- Full design & build
The brief
Built Around Compassion, Clarity and Trust.
01Before
An Important Service That Needed a More Personal Presence.
Finding the right senior living arrangement can overwhelm a family. Plested Senior Solutions needed a website that explains its personal approach, presents its services and expertise, and makes an emotional, complex process easier to understand.
02The goal
Make Senior Care Decisions Easier to Navigate.
Position Plested Senior Solutions as a trusted partner for families. The site needed to explain the levels of care, introduce the team, walk through the five-step process and invite families to ask for help without any pressure.
03What I built
A Website Centred on Families and Their Needs.
Designed and built a Squarespace website with a clear overview of senior living options, a five-step process, team profiles, a network of trusted resources, family testimonials, a newsletter and consultation calls to action throughout.
Challenges and results
Turning a Complex Care Journey Into a Clearer Experience.
Choosing care for an ageing parent involves personal, practical and financial questions. Families need clear information, professional guidance and reassurance that someone understands. The website brings these together through careful structure and warm, plain language.
Challenges6
Explaining Different Living Options.
Families may not know the difference between independent living, assisted living, memory care, residential care and respite care, or where to start.
Keeping an Emotional Process Approachable.
Visitors are often worried and short on time. The site had to feel professional without being corporate or intimidating.
Showing How the Process Works.
Without a clear explanation, families may not know what happens after the first conversation.
Establishing Credibility.
Families need confidence in the people guiding such an important decision.
Showing Support Beyond Placement.
Families often also need home care, health, legal, financial and relocation help.
Making the First Step Easy.
Families may not know what information they need. Reaching out had to feel simple and pressure-free.
Results6
A Clear Overview of Care Options.
Created a section explaining each type of senior living in plain terms, so families can see the differences at a glance.
A Calm, Reassuring Experience.
Used a restrained black, white and soft grey palette, warm photography, a feather motif and empathetic copy to keep the tone calm.
Five Steps to Peace of Mind.
Laid out the five-step journey, from listening and curated matches to decision support, continued care and referrals.
The People Behind the Service.
Built a team page introducing the founder and specialists, with their backgrounds and roles.
A Network of Trusted Resources.
Organised partner professionals into categories such as home care, health services, legal and financial guidance, and relocation.
Clear Consultation Pathways.
Placed "Schedule your consultation" calls to action and family testimonials through the homepage, leading to a simple contact page.
How I approached it
Designed Around People. Structured Around Their Journey.
The aim was to organise a wide range of services and resources into one clear, welcoming website, while keeping a consistent message of compassion and expertise.
Understanding the Business & Audience
Explored the placement services, the company's positioning and the worries families bring when searching for care.
Information Architecture
Organised the site around care options, the five-step process, the team, resources and consultation.
Visual Design & Development
Built a calm visual direction with elegant typography, supportive imagery and a recurring feather motif in Squarespace.
Experience Refinement
Refined navigation, calls to action and mobile layouts so families can find what they need quickly.
Branding
An Identity Rooted in Compassion and Professionalism.
A restrained palette and refined typography create a reassuring atmosphere, while a feather illustration gives the brand a gentle, recognisable motif.
Typography
Headlines
Playfair Display
Body text
Lato
Playfair Display adds warmth and dignity to headings. Lato in a light weight keeps longer explanations easy to read.
Colours
Black
#000000Silver
#DCDCDCSoft grey
#F3F3F3White
#FFFFFFA calm monochrome palette keeps the focus on the content and photography, and feels steady and trustworthy.
Logo
The client's logo, featuring the feather motif used across the site.
The website
Inside the site.
Screenshots of the live website. On a computer, hover over the homepage to scroll through it.
Tools
Built for a Clear, Accessible Experience.
Squarespace
Website design, development, forms and content management.
What's on the site
Every page leads to one place: a family consultation.
- Home
- The Plested Advantage
- Team
- Network of Resources
- The Plested Senior Initiative
- PSS Newsletter
- Calendar
- Stay Informed. Stay Connected.
- Contact
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