Case study · Music & charity
Music, Medicine and a Global Community, Online.
Baby Blue Sound Collective is an international ensemble of physicians, surgeons, nurses and other healthcare professionals who share a passion for music. Formed in 2008, it brings together performers from 18 countries and uses music to support children and families affected by congenital heart disease.
The goal was a digital home that tells this unusual story, introduces the performers, showcases the music and videos, and keeps the charitable mission visible throughout.
- Client
- Baby Blue Sound Collective
- Industry
- Music & Charity
- Reach
- Performers from 18 countries
- Platform
- Squarespace
- Features
- Music, video, shows, artists
- Scope
- Full design & build
The brief
Giving a Unique Global Collective a Digital Home.
01Before
An Unusual Story That Needed to Be Told Clearly.
BBSC brings together two worlds: medicine and music. Its members care for children with heart disease and come together as musicians to perform, record and support families. The site had to explain this without feeling like a standard band site or a medical organisation.
02The goal
Connect the Music, the People and the Mission.
Create one central home that explains who the collective is, introduces its members, showcases recordings and performances and makes the charitable purpose clear, while helping visitors listen, watch and attend shows.
03What I built
A Complete Website for an International Music Collective.
Designed and built a multi-page Squarespace website covering the story and history, the artists, music, videos, upcoming shows, a gallery and contact, with embedded players, external ticket and merchandise links and a newsletter signup.
Challenges and results
Turning a Unique Mission Into an Engaging Experience.
This was more than a band website. It had to explain an international community, show its charitable purpose, present its creative work and organise a lot of content so it stays easy to explore.
Challenges6
Two Worlds, One Brand.
Visitors needed to understand the link between the members' medical careers and their music.
A Mission Beyond the Performances.
The collective supports families through music therapy, travel help and child life services.
A Large, International Group.
More than 100 performers from 18 countries needed more than a simple member list.
Music Across Many Platforms.
Visitors should be able to discover and listen to the recordings easily.
Shows and Tickets.
Performances are central to the mission, and visitors need dates, venues and ticket links quickly.
Connecting Lots of Content.
Story, artists, music, videos, shows and shop had to work together without complicated navigation.
Results6
A Clear Brand Story.
"Physicians by day. Musicians by calling." The homepage and About page explain who the members are and why they play.
The Purpose Built In.
The charitable mission is visible throughout, from upcoming performances to the music itself.
A Dedicated Artist Directory.
Performers are organised by professional category, including cardiologists, intensivists, surgeons, other healthcare professionals and guest musicians.
A Dedicated Music Page.
Embedded players and links to Spotify, Apple Music, Amazon Music and vinyl bring the recordings together.
Performance Information Up Front.
Upcoming shows list dates, venues, beneficiaries and links to external ticket providers.
One Connected Hub.
Clear navigation links About, Shop, Music, Videos, Artists, Shows, Gallery and Contact.
How I approached it
Designed Around Storytelling, Music and Community.
The aim was to make the story easy to grasp while giving the music, the performers and the mission equal weight.
Understanding the Organisation
Mapped the link between the medical background, the music and the charitable mission.
Structuring the Content
Organised the site around what visitors want: the story, the artists, music, videos, shows and contact.
Building the Media Experience
Added music embeds, video, performer profiles, event details and photography.
Connecting Everything
Tied the sections together with consistent navigation, external links and a newsletter signup.
Branding
A Distinctive Identity for Music With a Mission.
A dark, stage-like base with a signature baby blue gives the site the energy of live music, while clean structure keeps it professional.
Typography
Body text
Bellefair
Buttons & labels
Space Grotesk
A bold display face for headings, Bellefair for elegant body text and Space Grotesk for crisp, modern labels and buttons.
Colours
Black
#000000Baby blue
#7DC8E3Ink
#080B0DWhite
#FFFFFFBaby blue, the collective's namesake colour, lights up a dark stage-like background.
Logo
The collective's logo as used on the website.
The website
Inside the site.
Screenshots of the live website. On a computer, hover over the homepage to scroll through it.
Tools
The Platforms Behind the Collective.
Squarespace
Website design, development and content management.
Spotify & Apple Music
Embedded players and streaming links.
Fourthwall
External merchandise store, linked from the menu.
What's on the site
Everything a fan or supporter needs, in one place.
- Home
- About
- Music
- Videos
- Artists
- Shows
- Gallery
- Contact
- Shop (external)
Result
I needed someone who had creative ideas about designing a website for a very unique group of physician-musicians. Aman had wonderful ideas, and we worked very collaboratively for the creation. what was most helpful for me was very clear 'to do lists'; what i was responsible for in terms of content generation, and what the web team was responsible for in terms of deliverables and creativity. I would use the services again, for sure.
GwernovskyFounding Member, Baby Blue Sound Collective
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