Case study · Residential construction
Residential Construction, Carefully Delivered.
Coastal Homes Construction Ltd. is a West Cork residential builder specialising in new homes, substantial extensions and carefully considered renovations. With a practical, detail-focused approach, the company works closely with homeowners from planning to handover.
The goal was a refined website that shows the company's craftsmanship, builds trust with homeowners planning major work, and presents its projects through an understated, architectural design.
- Client
- Coastal Homes Construction
- Industry
- Residential Construction
- Location
- West Cork, Ireland
- Platform
- Squarespace 7.1
- Services
- New builds, extensions, renovations
- Scope
- Full design & build
The brief
A Digital Presence That Reflects Quality Craftsmanship.
01Before
A Construction Business That Needed a Stronger Online Presence.
Coastal Homes needed a professional website that could explain its residential construction services and show the quality of its work. Homeowners planning a new build or a major extension are making a big decision, so the site had to feel trustworthy and established from the first screen.
02The goal
Build Trust Through Clarity, Craftsmanship and Design.
Position Coastal Homes as a reliable residential construction partner across West Cork. The website needed to present its core services clearly, showcase completed projects, explain how the company works and make it simple for homeowners to start a conversation about their plans.
03What I built
A Complete Website Designed Around Residential Construction.
Designed and built a complete Squarespace 7.1 website with custom page layouts, architectural photography, a services overview, dedicated pages for new builds, extensions, renovations, energy upgrades and smaller works, a project portfolio with individual project pages, and clear enquiry pathways on every page.
Challenges and results
Turning Construction Expertise Into a Clear Online Experience.
Choosing a builder is a significant decision. Homeowners want to understand the services, see real completed work and feel confident in the people responsible for their project. The website answers those needs with clear service pages, authentic project photography and a simple structure.
Challenges5
Presenting Multiple Construction Services Clearly.
Coastal Homes builds new homes, substantial extensions and complete renovations, plus energy upgrades and smaller works. Presenting all of this without overwhelming visitors needed a clear structure and distinct paths for each service.
Building Trust Through Project Photography.
Homeowners want to see the quality of a builder's previous work before they get in touch. The site had to showcase real projects and give the photography enough space to show the craftsmanship.
Creating a Premium, Understated Identity.
The website needed to feel professional and established without generic construction templates, heavy industrial visuals or pushy sales messages. It had to appeal to homeowners investing in quality work.
Explaining How the Company Works.
Beyond the services, homeowners need to understand how Coastal Homes approaches planning, communication, site management and delivery, because that is what working with a builder actually feels like.
Making It Easy to Start a Project.
Visitors considering a new build, extension or renovation need a straightforward way to discuss their plans, without the process feeling complicated.
Results5
Dedicated Pages for Every Core Service.
Built a services overview plus dedicated pages for new builds, extensions, renovations, energy upgrades and smaller works, so visitors can go straight to the work they are planning.
A Project Portfolio That Lets the Work Speak.
Created a projects section with image-led layouts and individual project pages, so homeowners can explore completed new builds, extensions and renovations in detail.
An Architectural Design Language.
Set a refined visual direction with Playfair Display headings, Plus Jakarta Sans body text, a deep green and stone palette with gold accents, generous spacing and authentic architectural photography.
A More Personal, Transparent Brand.
Added sections on the company's philosophy, working principles and project process, giving homeowners a clear picture of its practical approach and focus on communication.
Clear Paths From Discovery to Enquiry.
Placed "Discuss Your Project" calls to action in the header and throughout every page, linked to a simple contact page, so the next step is always one click away.
How I approached it
Understanding the Business Before Designing the Website.
The process started with the construction business itself: its services, its customers and how it wants to be seen. The aim was a website that feels as considered and well-structured as the homes Coastal Homes builds.
Business & Audience Understanding
Explored the company's services, target homeowners and positioning to set a clear direction for the website and its messaging.
Structure & Content Planning
Organised the site around the core services, supporting services, completed projects and the customer journey, for clear navigation and simple paths.
Visual Design & Development
Developed an architectural design direction with authentic project photography, understated styling, clean typography and carefully composed layouts, and built the complete site in Squarespace 7.1.
Responsive Refinement
Refined layouts, imagery, typography and spacing across desktop, tablet and mobile for a consistent, professional experience on every device.
Branding
Understated Design, Built Around Craftsmanship.
The visual direction reflects the character of Coastal Homes: practical, considered and focused on quality. Inspired by contemporary West Cork architecture, a restrained visual language lets the project photography lead.
Typography
Headlines
Playfair Display
Body text
Plus Jakarta Sans
Playfair Display gives headings a classic, architectural elegance. Plus Jakarta Sans keeps body text light, modern and easy to read.
Colours
Deep green
#1B2725Stone
#F5F4F0Gold
#B48F46White
#FFFFFFDeep green and stone echo the West Cork landscape. Gold, taken from the logo's roofline, is used sparingly for labels and accents.
Logo
The client's logo: a simple roofline above the name, in gold and white.
The website
Inside the site.
Screenshots of the live website. On a computer, hover over the homepage to scroll through it.
Tools
Built With a Flexible Website Platform.
Squarespace 7.1
Website design, development, responsive layouts and content management.
What's on the site
Every page leads to one place: a project conversation.
- Home
- About Us
- Services Overview
- New Builds
- Extensions
- Renovations
- Energy Upgrades
- Maintenance & Smaller Works
- Projects
- Project pages
- Contact Us
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