Case study · Wedding photography & film
Every Love Story, Beautifully Told.
Carolina Vows is a wedding photography and videography team serving couples across North and South Carolina, from the mountains to the beach. Its work is built around authentic moments, documentary-style photography and cinematic film.
The goal was a website that puts the work first, explains the services and investment clearly, and makes it easy for couples to check availability.
- Client
- Carolina Vows
- Industry
- Wedding Photo & Film
- Location
- North & South Carolina
- Platform
- Squarespace
- Services
- Photo, video, packages
- Scope
- Full design & build
The brief
A Website as Meaningful as the Moments They Capture.
01Before
A Creative Service That Needed a Clear Online Home.
Wedding photography is deeply personal. Couples want more than a price list: they want to understand the style, trust the people behind the camera and picture their own day being captured.
02The goal
Show the Artistry and Build Confidence.
Create a polished, welcoming website that shows Carolina Vows' style, presents services and investment clearly, and makes it easy to explore the gallery and enquire about a date.
03What I built
A Complete Website for a Wedding Photography Brand.
Designed and built a Squarespace website with pages for the brand story, services, investment and FAQs, a wedding gallery and a blog, plus client reviews and "Book Now" calls to action throughout.
Challenges and results
Bringing the Carolina Vows Experience Online.
The site balances an emotional, image-led presentation with the practical details couples need when choosing a photographer, guiding them from first impression to enquiry.
Challenges5
Making the Photography the Centrepiece.
The work needed room to speak, without design elements competing for attention.
Explaining Photo, Video and Combined Coverage.
Couples needed to understand the options without reading long blocks of text.
Building Trust for a Personal Decision.
Couples are choosing people to be present at the most meaningful moments of their lives.
Answering Booking Questions Early.
Availability, travel, retainers and delivery times are common questions before an enquiry.
Room for Ongoing Content.
A photography business benefits from sharing new work and advice over time.
Results5
A Visual-First Website.
Large wedding images and a dedicated gallery showcase real celebrations, candid moments, portraits and details.
Clear Service Options.
Service sections introduce photography, videography and combined coverage, and the Investment page shows starting prices.
A More Personal Brand.
The brand philosophy, client reviews and a calm, documentary approach are woven through every page.
Answers Before the Enquiry.
The Investment page answers questions about travel, retainers and gallery delivery, with "Book Now" as the clear next step.
Built to Grow.
A blog and gallery give the brand space to share new work and helpful advice for couples.
How I approached it
From Brand Story to a Complete Website.
The priority was to let the photography speak while making essential information simple to find.
Understanding the Brand
Focused on authentic moments, romantic sensibility and cinematic storytelling to set the direction.
Structuring the Experience
Organised the site around the questions couples ask: who you are, what you offer, what your work looks like, what it costs and how to book.
Designing Around the Imagery
Built a visual-first layout that gives photographs room to breathe while keeping navigation clear.
Connecting to the Next Step
Added clear calls to action, investment details, FAQs and contact paths throughout.
Branding
Romantic, Editorial and Authentic.
Rather than decoration, the site relies on photography, spacing and elegant typography, with an olive green that echoes the Carolinas' landscapes.
Typography
Headlines
Cormorant Garamond
Body text
Jost
Cormorant Garamond brings a romantic, editorial feel to headings. Jost keeps body text clean and modern.
Colours
Olive
#687054Sky blue
#8EAFC7Black
#000000White
#FFFFFFOlive green frames the photography with a natural, timeless tone. Black and white keep the layout clean.
Logo
The client's logo as used in the website header.
The website
Inside the site.
Screenshots of the live website. On a computer, hover over the homepage to scroll through it.
Tools
Built on a Flexible Platform.
Squarespace
Website design, development and content management.
What's on the site
Every page leads to one place: a date enquiry.
- Home
- About
- Investment
- Gallery
- Blog
- Contact
Related projects
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