Case study · Interior design
A Refined Website Built Around Livable Luxury.
Krissy Rey Design is a boutique residential interior design studio serving homeowners across South Florida, including Parkland, Coral Springs, Boca Raton and Delray Beach. Its work combines coastal sophistication, thoughtful materials and a concierge-level design experience.
The goal was a website that shares the studio's philosophy, introduces its founder, explains its services and process, and guides homeowners toward an initial consultation.
- Client
- Krissy Rey Design
- Industry
- Residential Interior Design
- Location
- South Florida, USA
- Platform
- Squarespace
- Services
- Refresh, masterplan, full-service
- Scope
- Full design & build
The brief
Translating an Interior Design Vision Into a Premium Online Experience.
01Before
An Established Philosophy That Needed a Digital Home.
Interior design is visual and personal. Homeowners need to understand a designer's aesthetic and feel confident their home and budget are in good hands, while also understanding the practical side: services, project management and process.
02The goal
Position the Studio as a Trusted Design Partner.
Communicate the studio's approach to livable luxury, show its expertise and make its service options easy to understand, for discerning homeowners who value communication and craftsmanship.
03What I built
A Complete Website for an Interior Design Studio.
Designed and built a Squarespace website with the brand story, founder profile, services including a One-Day Refresh, a seven-step full-service process, a gallery, a procurement enquiry page, a blog and a contact journey built around booking a consultation.
Challenges and results
Making Premium Interior Design Feel Approachable and Clear.
The site balances an aspirational look with practical detail: homeowners should feel inspired, but also understand the services, the process and their level of involvement before they reach out.
Challenges6
Communicating a Distinctive Philosophy.
Beautiful rooms alone do not explain the thinking and values behind the work.
Presenting Several Service Options.
Some clients want a quick refresh, others a complete design and installation.
Building Confidence in a Big Investment.
Interior projects involve significant spend, coordination and time.
Beautiful, But Built for Real Life.
The look had to feel aspirational without suggesting a home is an untouchable showroom.
Making the First Step Easy.
Homeowners may not know which service they need or how involved they will be.
Supporting Search Visibility.
Homeowners research costs, timelines and how to hire a designer before they enquire.
Results6
A Clear Brand Position.
The site leads with "Exquisite, not precious": interiors that feel elevated yet comfortable, functional and personal.
Clearly Defined Service Paths.
The One-Day Refresh, Design Masterplan and full-service design are each explained, so homeowners can choose the right level of support.
Expertise and Stewardship Up Front.
Krissy's profile highlights her design background alongside her PMP certification and MBA, and the seven-step process shows structured project management.
A Consistent Livable-Luxury Message.
The homepage and About page repeat the idea that homes should be beautiful and genuinely lived in.
A Clear Consultation Journey.
The site explains the initial consultation and leads visitors to book one, with expectations set early.
A Blog for Education and Discovery.
Articles on design costs, planning, renovations and procurement support the studio's expertise and help homeowners find it.
How I approached it
A Premium Experience Built Around Clarity and Confidence.
The studio is both a creative partner and a capable project manager, so the site had to feel sophisticated while staying clear and useful.
Understanding the Brand
Focused on livable luxury, modern coastal style and a personal approach to each home.
Structuring the Services
Organised services around different needs and levels of involvement.
Presenting the Expertise
Brought the founder's background, values and seven-step process into the experience.
Guiding Toward Consultation
Connected every page to clear consultation calls to action.
Branding
Coastal Sophistication Meets Livable Luxury.
Deep navy, warm ivory and a touch of gold create a look that is elegant without feeling formal, letting interior photography lead.
Typography
Headlines & body
Century Gothic
Century Gothic's clean, geometric shapes give the brand a modern, architectural feel, in uppercase for headings and regular case for body text.
Colours
Navy
#151E2DIvory
#F6F4EELinen
#F4EFE7Gold
#C5B359Navy and ivory give a calm, coastal base. Gold is used sparingly for accents that feel premium.
Logo
The client's logo as used in the website header.
The website
Inside the site.
Screenshots of the live website. On a computer, hover over the homepage to scroll through it.
Tools
Built on a Flexible Platform.
Squarespace
Website design, development, blog and content management.
What's on the site
Every page leads to one place: a design consultation.
- Home
- About Us
- Services
- One-Day Refresh
- Procurement Inquiry
- Gallery
- Blog
- Contact
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